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Big Data : does it make you smarter?

billet posté le 26/02/2014 Billet posté Wednesday 26 February 2014

Certainly big data is useful when it is non-ambiguous: Web site connection logs for fraud detection, gene sequencing, sales statistics, etc. But when you deal with social facts such as trends, new markets, disruptions and socio-political change, don’t get caught in the lamppost syndrome. Big data will keep your engineers busy, and make IT vendors rich, but because data is always backward looking, it will not deliver a vision of the future.

Full article from Milo Jones and Philippe Silberzahn here